Decoding our industry’s lingo:
After spending almost 1 year working with our production crews, I’ve come to understand that a good grip doesn’t mean a handshake & craft services entails food not ribbon & glue. So: I’ve made a handy glossary for those of you that may have the same questions I once did. We all start somewhere….but goes to show you why it makes sense to hire a professional. You can’t bull shit your way through professional video production.
POV
“Point of view” shot. The camera takes the point of view of a character in the scene, it sees what the character sees. Usually follows a shot of the character.
OBJ. SHOT
An objective shot. The camera sees the scene from an angle not seen, by a character in the scene.
L.S. or W.S.
Long shot or wide angle shot. Refers to the angle and distance of lens. usually includes full figures and vistas or entire rooms.
M.S. or MCU.
Camera sees actor from waist
on up.
C.U.
Close up. Often a head and shoulders shot of a single person.
E.C.U.
Extra Close
up. e.g. nostrils and one eye
TWO SHOT
Camera frames two characters in scene.
MASTER SHOT
Also called Cover shot Usually a med. to wide angle shot of a scene that runs the duration of the action.
ESTABLISHING SHOT
Often a wide shot of the outside of a location Tells the audience where they are.
COVERAGE
All the set ups needed to edit the scene aside from the Master shot
SET UP
Refers to the position of a camera and the lighting of a shot or shots. “New set
up” refers to the camera moving to a new position.
INSERT
Often photographed by 2nd unit. A shot that shows details that are often missed by a master or coverage. i.e. a hand opening a purse and pulling out a gun.
O.S.
Off screen. Also called O.C., off camera. A description of what is heard but not seen on the screen
O.T.S.
Over the Shoulder shot. Usually a shot of a character in conversation with second person whose shoulder you shoot over.
AERIAL SHOT
A very high angle shot often accomplished with a helicopter or air
plane.
REACTION SHOT
Usually a close
up of a character reacting silently to action they have just seen or dialogue they are listening to.
REVERSE ANGLE
A shot that is 180 degrees opposite the preceding shot.
AMERICAN SHOT
(also called Hollywood or knee shot). A shot framed to include figures from the knees on up.
CUTAWAY
A term used in editing concerning a piece of information not seen in the master or previous shot.
JUMP CUT
Editing term for successive shots that cut in on the same axis. Also successive cuts that disrupt the flow of time or space.
MATCH CUT, OR MATCH DISSOLVE
Cutting or dissolving from one similar composition to another. i.e. From a close shot of a wheel to a globe of the world shot so that they fill the same size and position in the frame.
HIGH HAT SHOT
A low angle shot positioned as if it were a hat’s height off the floor
DOLLY SHOT
Also called Tracking or trucking shot. Camera travels on dolly tracks
PAN
The camera swivels on the horizontal axis, often used to follow the action.
SWISH PAN
A very swift pan that blurs the scene in between the starting and ending point.
CAR MOUNT
Any camera position that is mounted directly on a vehicle.
FOLLOW SHOT
Any moving shot that follows an actor.
BOOM SHOT
The camera travels up and down on a boom arm. Often combines with a dolly move.
TILT
The camera pivots up and down from it’s base, which does not move .
ZOOM
Refers to the movement of a zoom lens. Usually used in video.
STATIC SHOT
Any shot where the camera specifically does not move.
CRANE SHOT
A shot taken from a piece of equipment called a crane that has the ability to boom down and track in long distances with out using tracks.
STEADICAM SHOT
Shot using the steadicarn, a camera that attaches to a hamess and can be operated by a single person in hand held situations, but the resulting footage will appear to be shot with the smoothness of a tracking shot.
Writing: original script or adaptation
Directing: casting, rehearsing, working with actors, pre-production meetings with DP to determine lighting design, scouting locations
Producing: casting, securing locations, props, costumes, permissions, rights, releases, organizing production, logistics, assembling production notebook
Shooting Script: create shot breakdown from script. aerial views, storyboards, estimate production time
DP: collaborate with Director to determine visual style and lighting design, scouting locations, equipment needs, supervising lighting & camera crew, light readings, safety
Camera Operation: light readings, focus, camera movement, camera loading, canning film, camera reports, safety
Gaffer: setting lights, electricals. safety
Editor: creatively assembling the shots to support the intended theme of director, edit “plot point” sound; cut changes to picture after first mix
Sound Design: conceive map of sound design elements in collaboration with director and editor
Sound Recording: location recording, submit for transfer on time, research music and EFX and submit for transfer
Sound Cutting: assemble and cut in audio tracks according to sound designers wishes’, make changes to tracks after first mix
Mix Prep: create, assemble, and cut in remaining ambient and EFX tracks; split and clean tracks’, create cue sheets for mix, consult with mixer
Engaging support through emotional content…
Midwest Transplant Network: Donor video
Midwest Transplant Network donor families and local transplant recipients discuss how organ, tissue and eye donation has impacted their lives.
Bic sponsors the Kansas City CLIO Reel Party
Clio ReelThe CLIO Awards are named for the Greek goddess Clio, the mythological muse known as “the proclaimer, glorifier and celebrator of history, great deeds and accomplishments.”
Come and judge these great deeds and accomplishments as they pertain to advertising at the Art+Copy Club’s annual Clio Watch Party featuring the 2011 CLIO Gold Reel. Doors open for elbow-rubbing at 5:30pm on Thursday, November 10th, at the Screenland in the Crossroads. Innovative and creative excellence as awarded in 2011 to begin on the big screen at 7:00pm.
Sleepyhead Beds receives $25,000 grant with help from the KC ad community
After weeks of voting via Facebook, Sleepyhead Beds today was awarded one of five $25,000 grants from the Mercedes-Benz Community Stars program.
“So many deserving organizations were nominated for the Community Stars program, and we’re incredibly honored to be one of the winners. The funding will allow us to provide beds for more children, sooner than we’d thought possible,” Monica Starr, Sleepyhead Beds founder, said.
The Mercedes-Benz Community Stars program is a way for Mercedes-Benz dealers across the country to support deserving organizations in their communities. Locally, both Aristocrat Motors and Mercedes-Benz of Kansas City have also supported Sleepyhead Beds through bed drives and helping increase awareness of the organization throughout the city.
During the past three weeks in October, Facebook users have had the chance to vote for their choice of fifteen different finalist organizations from across the United States. Each organization posted a short video to share their mission with Facebook users.
“For an organization as young as ours, a grant like this is truly a game-changer. We’ll be able to accomplish things we didn’t think would be possible this year, and that means more Kansas City children will have a comfy place to sleep at night,” Starr added.
Sleepyhead Beds has not yet determined what the $25,000 will specifically be used for, but initial ideas include buying a new truck to help make delivering local beds more efficient.
About Sleepyhead Beds
Sleepyhead Beds is a non-profit charitable organization serving the greater Kansas City area. Their mission is to provide a cozy bed and warm bedding to children in need.
Sleepyhead Beds was dreamed up while their founders were working with Jackson County CASA and Operation Breakthrough. They discovered that thousands of Kansas City kids were without beds of their own – either sleeping on the floor or sharing one bed with 3 or more siblings.
Sleepyhead Beds looked to community resources for help. While there are plenty of great area resources providing housing, food and shelter, none of these agencies are equipped to handle beds. Sleepyhead Beds then thought of the outgrown beds sitting in garages and basements of the people they knew and sent out an email plea. The response was overwhelming, and a lightbulb went off.
The idea is simple. Take gently-used, unwanted mattresses and bedding, sanitize and sterilize them, and distribute them to children in need. There is no application process – as long as there are beds, they go to any children that need them. For more information, visit www.sleepyheadbeds.org or call (816) 547-9965.
Bic will host the upcoming KC Crossroads community meeting, Oct. 13
All Crossroads Community Association members are invited to attend the Quarterly Meet & Mingle on October 13th, 5:30PM at BicMedia, 2130 Washington. This a great opportunity to meet other members, find out all that has & will happen in the community, and enjoy delicious food & drink. We’ve had an exciting year in the Crossroads – so lets celebrate together! Elections for CCA Board of Directors position will be held so be sure to bring your Membership Card!
KC awaits the opening of the Kauffman Center for the Performing Arts & is teased with a video composed by Julian Bickford & produced by T2
Kauffman Center for the Performing Arts from BicMedia on Vimeo.
The Kansas City skyline got a facelift this year with the construction of the Kauffman Center for the Performing Arts. The dramatic eye- and ear- catching design is beautifully captured in this teaser video produced by T2 and scored by BicMedia’s composer, Julian Bickford. Here are the specs of the project (courtesy of http://www.kauffmancenter.org/) Building Features A nearly 285,000-square-foot facility with two main performance halls Exterior surfaces include glass, pre-cast concrete and bead-blasted stainless steel 27 cables are anchored by the weight of the pre-cast walls and hold up the glass in the lobby 196 public restroom stalls in the building Houses office space for Kauffman Center staff plus rehearsal spaces, warm-up rooms and dressing rooms Brandmeyer Great Hall One large glass-enclosed area, called The Brandmeyer Great Hall, serves both halls Guests can enter The Brandmeyer Great Hall from the north, on 16th Street, or from the Kauffman Center drive, just south of the building A box office, coat check, refreshment bars and a gift shop are available Accessibility The Kauffman Center fully complies with all disability requirements of both the city of Kansas City Missouri and the Americans with Disabilities Act (ADA) Two drop-off areas allow guests to easily access the center: one on 16th Street to the north, another from the private drive just south of the building Handicapped parking slots in the south garage will be close to building access points; pathways will be obvious, well-marked and ample Several elevators in the Brandmeyer Great Hall make the center fully accessible Both performance halls have seating that does not require the use of stairs. Both have seating areas in varying locations and at multiple ticket price levels reserved for patrons using wheel chairs. Each wheel chair position has a companion seat available Signage conforms to ADA standards, meaning major support and life safety spaces, such as stairs and restrooms, are identified with tactile and Braille signs. Elevator panels and jambs provide raised letters and Braille text as well Backstage areas are accessible, including dressing rooms, stage area, control booth, follow spot and other technical areas
“Now Showing” Harold Smith
Beats break, backs ache, health care sparks debate, the poor still have to wait, the rich overmedicate, schools fail to educate, media indoctrinates, government subjugates, prisons proliferate, immigrants assimilate, global economy inflates, earned wages dissipate, downsizing aggravates, church members congregate, but very few authenticate, the very faith they propagate, holy wars escalate, murder rates accelerate. Our story has always been told through beats.
Bic welcomes Harold Smith & his jazz inspired artwork.

